The photographer Sven Hoffmann had initially studied fashion and graphic design in Germany. Out of his passion for graphic work he started to develop and publish small edition, premium printed magazines such as Urban Coffee, Werkbuch releases I-V, and Vanilla Boardriders. This self marketing idea allowed him to share his work with a wider audience on a very unique level. At the same time he discovered his talent and obsession for photography. Over the past 20 years his inner drive and the restless search for new work and perspectives made him an expert with distinctive and personal style who is able to combine storytelling and poetic elements in his photographic work.
Following this inner passion, Sven has spent a large part of the past years on the road – always combining work with personal travel – catching bottom-up views of various cultures in a snap-shot. For his latest project "On the Road Journal", he travelled the world photographing “little stories about great people and places” celebrating the strength of nations with ethnic diversity. Based in Hamburg and Venice, CA, Sven has worked for an eclectic list of clients. His photographs have appeared in publications such as The New York Times Magazine, The Washington Post, Stern View, Blue, and Surfers. His work has been exhibited in Hamburg, Munich and L.A. .