Mark Korzilius, founder of VaPiano and LaBaracca, requested the design of an e-menu for his new established restaurant/burger venue in Cologne, called B.Easy. We conceptualized and finished the entire assignment, without inforcing the obvious of how delicious the final products are going to be, instead we integrated visually the freshness and yummyness of the processed ingredients.
Eight pages newsprint for Closed’s Florence Fashion Fair invitation. Instead of actually showing fashion, we checked what we could find on the desks at the head quarter and designed around that.
The third issue introduces Brookyln based artist and illustrator George Bates, features a trip with the pro riders to China and Taiwan, and shows the new product line. The limited newspaper printed in USA was send out to snowboard pros, retailers, and fans.
Really? Concept, identity, signage for a restaurant called 'Deutsch’ at Frankfurt’s Intl. Airport. Offering true german food. Well, yes, oldschool German dishes such as "Pfälzer Zwiebelrostbraten" and "Kräuterrahmsüppchen", re-born in a visual and culinary zeitgeist interpretation. The menu is written like a dictionary in German and English, with phonetic transcriptions that enable even international travellers to order true German food in local language.
Identity and signage design for The Bar. A sleek new snack bar located in the gated long-haul area of Terminal A+ of Frankfurt airport. This cosy place invites travellers to linger just for a coffee or pause for a snack depending on their pace. The geometry of the graphic design is inspired by styles from the golden 1920ies and feels like an homage to New York’s Grand Central Station. The bar’s menu is printed on real old FAZ news papers which gives a crisp contrast to the contemporary furniture.
The 2012 Year Book was dedicated to La Marzocco’s biggest market which is the USA. My assignment was to go on a 10 days trip from Seattle to Portland, and further to New York City and generate photo material about the US coffee culture. I shot the first Starbuck’s coffee shop which still has a LM Linea, met the wonderful people at the La Marzocco Seattle, met Stumptown’s director of operations Matt Loundbury, and the amazing Lizz Hudson in New York. The result was a 200 pages book printed in a limited edition of 1000 copies.
Identity for one of the most renowed war photographers currently working in combat zones world wide. Next to his photography, Hungarian Balazs Gardi is an enthusiastic social activist who established an organisation which has the aim to increase awareness of the global water crises.
Some mindblowing, wonderful, random designs for the Head Snowboard Department. All designs developed during my work at the fabulous Red Bull Creative—burp.
Idea, Inspiration, Concept, Signage, Packaging for Deli Bros. a store/restaurant/shoppe at Frankfurt's International Airport. The inspiration for this concept store was Manhattans Lower East Side in the 20ies of the last Century. A bygone time dominated by Jewish and Italian immigrants from all over Europe and Russia who brought their food, culture and live to the new world. They opened little delicatessen shops and offered their ‘gefillte Fisch’, Lachs, Bagels, Salami, Pastrami and other food items to their new and curious customers. With more than 100 self developed products, Deli Bros. has an outstanding and refreshing position, serving the discerning traveller from all parts of the world within the new Terminal A+. The packaging itself is simple and yet unique. Like in the old days, when you brought home a dozen of bagels and lox ‘shmeer’ in a simple brown paper bag. A white sticker indicates the product, the number is given according to its sourcing.
Identity, communication tools, and book design for Los Angeles based superstar yoga teacher Liz Arch. She asked me for an outstanding look, different from the typical organic Californian yoga design. We started the project in the Mojave Desert where we did the photo shooting, then took the material to New York where we worked with her on the final design for some weeks.
Concept, identity, signage for 1500 Foodmakers, a restaurant located in the ‘25h hotel vienna‘. 25h equals 1500minutes, right? The main claim ‘fuck it, eat pizza’ is targeted to hungry urban folks with an open mind for good, healthy, organic dishes. Food composer Tolga Klein, who is graduate of the NYC natural gourmet institute, has arranged an outstanding menu of delight pizzas and fine dishes inspired by his Turkish-German-New York upbringing. Wow.
First issue of the famous Head Newspaper featuring New York artist Justin Kaufman, a trip to Japan, the mermaids series, and much more. The A2 size paper was printed in the USA, and was distributed around the world to pro riders, retailers, and fans.
The first few drafts for the butcher logo were fat people, razor sharp knives and even a little blood. Lovely. Slogans like "proudly turned into roadkill by a Mercedes", "Slain yesterday and already on the counter today", "Rare is better than well-done" were common in the first 14 days of the project. But then the idea turned 180 degrees and suddenly one saw funny animals sitting in a meadow next to the claim "real butcher". That's about right.