product catalogue and dvd for the london based sportswear division of head international.

The 140 pages photobook is available in good bookstores around the world. To buy online please send an email to Christian Motog, cm@svenhoffmann.me

The photography of Red Bull Stratos - A Mission to the Edge of Space. Over the course of more than a year, Sven followed B.A.S.E jumper Felix Baumgartner with his camera. Documenting the intense preparations for the world's highest, longest and fastest [...]

A selection of logos designed during the last couple of months for various clients.

The basic design idea for the Mini-Bar — a restaurant/bar at the Frankfurt International
Airport — is to combine shiny and matte surfaces with the colors black, dark grey and
yellow. Furthermore the monospaced font of the menu boards and [...]

This is the second photography and design project for the oldest sport fashion label in the world. 50 different DIN A5 postcards in a box and the lookbook give an insight into the nabholz wintercollection of 2012/13. All photos were taken and edited with [...]

The design concept for the La Marzocco Year Book 2011 is to create an artistic look at the distinct heritage and spirit of the italian espresso machine manufacturer. To underline the value of tradition, passion and fine craftsmanship of the artisan [...]

Corporate design for Bagutta - Pizza Culture. This recently opened new "Kuffler Restaurant Invention" offers italian cuisine, in Terminal 2 of Munich's Franz Josef Strauss Airport. The traditional wooden furniture creates a laid-back atmosphere for [...]

Snowboard design and creative direction for Head Snowboards. Three different artists represent the three different lines of Head: Justin Kauffmann aka Justink (Brooklyn) / Rocka Series, Illustrator George Bates (NYC) / Flamba Series and legendary Hatch [...]

A roadtrip from the city of New York to Nashville, Tennessee. Photographed for Porsche USA, published in ramp magazine.

New website design of Hamburg´s erste liebe bar and development of additionally tools. A set of postcards, neon stickers and wooden stamps, for take-away packaging. Every stamp is endorsing a coffeshop in various cities across the world.

A selection of logos designed during the last couple of months for various clients.

The photographic concept is to create an artistic look at the distinct heritage and spirit
of italian espresso machine manufacturer La Marzocco.
Since 1927, the artisan company upholds the value of tradition, passion and fine craftsmanship. [...]

Photography and design of lookbooks and stylecards for the international relaunch of Nabholz, a Swiss premium clothing company established in 1821.

Direct mailing to potential investors for the upcoming restaurant
B.EASY — GRILL ON FIRE: A limited edition of screenprinted t-shirts,
each labeled and shipped in hand signed woodstamped envelopes.

Woodstamp set of 7 for italian espresso machine manufacturer La Marzocco.

Logo design and stationary for product manager Christian Wolf.

Lookbook with actress Jasmin Gerat for Dear Cashmere, a german fashion brand.

A look behind the scenes of Hatch Show Print in Nashville, Tennessee. The oldschool letterpress printers from the US were part of an artist collaboration project, designing a series of boards for Head.

Logo, stationary and website for Balazs Gardi, Hungarian-born photographer and recipient of the Prix Bayeux War Correspondents Award as well as three-time first-prize winner of the World Press Photo Award. His photographic work captures the stories of [...]

A new logo, postcards, stationary and website for Liz Arch, a yoga instructor working and living in Los Angeles, California. Work on this project included several photoshoots in the Californian desert.

Biannual Newspaper for Head Snowboards as promotional and image building tool.
For the 40-page issue 3 we worked together with artist George Bates from New York
City, who added the wonderful handlettering/illustrations. The oversized dimensions [...]

Photography for Red Bull's Fashion Factory in London, England.

The image building of world-class skijumper & olympic medalist Gregor Schlierenzauer
was simple but effective. The idea was giving his worldwide fan community a closer
and more personal insight into the daily life of an top athlete. With an [...]

30-years anniversary book for Hamburg based fashion brand Iris von Arnim.

Some logos for various international Red Bull events and corporate projects

Svens trademark black and white style was requested for the new corporate photography of Sports Experts. Shootings took place in the city of Vienna and the mountains of Obertauern, Austria.

Newspaper project with karlssonwilker inc. during a visit to NYC.

Photographs of the Red Bull BC ONE breakdance event in New York City, USA.

Excerpt of the summer lookbook for sportswear brand Matador.

Biannual newspaper for Head Snowboards as promotional and image building tool.
The oversized dimension of 12.4 x 18.5 inch and web offset printing makes this
news a real newspaper.
In addition to Head product previews, interviews with [...]

Car branding, logos and event communication tools, e.g. flyer, poster, sticker, etc.
for the red bull brandwagen, an old austrian fire engine which was converted into
a travelling concert bus.

8-page newsprint invitation to the showroom of casual wear brand "Closed"
at the international fashion tradeshow CPD in Dusseldorf.

Issue #4 out of the büro am meer book series about and with David Carson.
The limited edition of 1500 pieces with many unpublished private photos and texts
of David Carson gives an insight to his family and work life. Family Matters…

Invitation for a photo exhibition

First issue of a biannual newspaper for Head Snowboards as promotional and
image building tool. The oversized dimensions of 12.4 x 18.5 inch and web offset
printing makes this news a real newspaper.
In addition to the introduction of the [...]

A book about the friends of surf- and snowwear brand Matador.

A book to generate investors attention towards Red Bull Stratos, a project
where B.A.S.E. jumper Felix Baumgartner will attempt a parachute jump from
36 km above the earth trying to break four world records: altitude record
for freefall, [...]

The photography of Red Bull Stratos - A Mission to the Edge of Space.
Over the course of more than a year, Sven followed B.A.S.E jumper Felix Baumgartner with his camera. Documenting the intense preparations for the world's highest, longest and [...]

Excerpt of an image brochure for surf- and snowwear brand Matador.

The presskit for Red Bull Air Race pilot Matthias Dolderer. The airmail style envelope holds a Poster, DVD and a caldender, containing pictures and information about the race pilot.

Red Bull Air Race asked Sven to take pictures of the event from a different perspective than the usual pictures of airplanes, shot with super-telephoto lenses. An up-close and personal look at the pilots and their incredible flying machines.

8-Page black & white invitation to the ISPO booth of surfwear brand Matador.

A 64 pages collectors issue of the Vanilla Boardriders magazine featuring
George Bates and Christian Ernst.